Strategic Marketing Creating Competitive Advantage

Question: Discuss about the Strategic Marketing for Creating Competitive Advantage. Answer: Introduction: The breakfast restaurant would mainly focus on attracting (i) lower and middle class customers, and (ii) economical budgeters, especially those living or working nearby. This customer groups are most likely to buy coffee and baked goods. The main idea is to reach out to the people who are avid coffee drinkers, and they vary in age. Market research shows that such customers prefer nice environment where they can relax, or meet with acquaintances, enjoy good food and get benefits life lucrative programs or discounts. Keeping in mind the trend the target market has been decided upon and the business plan is chalked out. These products consumption is mostly seen among standard coffee drinkers, young students and working travelers the proximity to large office buildings, retail corridors and nearby academic institutions will provide access to the targeted customer market. The restaurant would also meet the under-served need of foot traveler-friendly breakfast establishment for the bus travelers and nearby residents. References Kotler, P., Burton, S., Deans, K., Brown, L. and Armstrong, G., 2015.Marketing. Pearson Higher Education AU. West, D., Ford, J. and Ibrahim, E., 2015.Strategic marketing: creating competitive advantage. Oxford University Press.